Manage Site Pages
Revolutionising site-pages management and navigation for self-creators
- UX lead
- UI system
- Information architecture
- Discoverability
RoeiBen Zvi
Senior Product Designer at Wix.com, UX Lecturer at Reichman University
Explore selected projects
Product, UX, and design work I’ve contributed to.
Recent Projects
Wix Harmony
2024 - 2025
Contributing to build Wix Harmony Editor from scratch, a next-generation website creation experience that blends AI-powered creation with drag-and-drop precision. Owning multiple product areas and leading full design cycles to help users move from idea to polished, professional website faster.
Workspace Action Bar
Re-imagining Wix new editor workspace’s context-aware toolbar
- Migration
- Adoption
- Horizontal product
- UI system
2026
Owns the assistant experience that helps users create, design, edit, and elevate their sites through chat, contextual actions, and guided AI flows. Designing how AI and manual editing work together across Wix Harmony, from first prompt to in-editor assistance.
Native AI Actions
Bringing AI Capabilities Directly onto the Canvas Stage
- Cross team effort
- Discoverability
- Feature adoption
- Interaction design
Aria Welcome State
Intent-aware guidance for stronger first session engagement
- UX lead
- Activation & retention
- Chat-based experience
- Design to code
Learn more about Aria
ExploreWix Multilingual
2021 - 2024
Led the end-to-end product design as a solo designer for Wix Multilingual—a core, native tool built to scale businesses globally. The feature empowers users to drive international sales and manage localized content, local subdomains, and multi-currency SEO from a single dashboard.
Articles
Looking for a different kind of creator?
- Product Strategy
- Leadership
- Data Driven
- UX Research
- Storytelling
- Design to Code
- Prioritization
- Visual Design
